{"title":"PURE FORM","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003ePURE FORM\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003ch3\u003eTwo watches. One philosophy. Designed with purpose.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePure Form\u003c\/strong\u003e is a celebration of natural materials, considered design, and the beauty of simplicity.\u003c\/p\u003e\n\u003cp\u003eEach timepiece is created around the same idea — that good design does not need to be complicated. Crafted from natural wood and shaped with clean, timeless proportions, every watch combines organic materials with a reliable Japanese MIYOTA quartz movement.\u003c\/p\u003e\n\u003cp\u003eFrom warm natural tones to deep monochromatic finishes, each model has its own character while remaining true to the same design philosophy.\u003c\/p\u003e\n\u003cp\u003eNo excessive details.\u003cbr\u003eNo passing trends.\u003cbr\u003eJust natural materials, pure form, and design made for everyday life.\u003c\/p\u003e\n\u003ch3\u003eTHE COLLECTION\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHAVSVIK\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eLight Brown \u0026amp; Slate\u003c\/em\u003e\u003cbr\u003eWarm. Balanced. Distinctive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGRANIT\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eBlack\u003c\/em\u003e\u003cbr\u003eDeep. Bold. Refined.\u003c\/p\u003e\n\u003ch3\u003eDESIGNED WITH PURPOSE\u003c\/h3\u003e\n\u003cp\u003eEvery detail of \u003cstrong\u003ePure Form\u003c\/strong\u003e is intentionally understated — from the natural wooden construction to the clean analog dials and classic Roman numerals.\u003c\/p\u003e\n\u003cp\u003eThe watches are designed to complement your style rather than compete with it.\u003c\/p\u003e\n\u003cp\u003eLightweight on the wrist.\u003cbr\u003eNatural in character.\u003cbr\u003eTimeless in form.\u003c\/p\u003e\n\u003ch3\u003ePURE FORM. NATURAL MATERIALS.\u003c\/h3\u003e\n\u003cp\u003eThe collection is built around a simple principle: \u003cstrong\u003eless, but better.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNatural wood gives every timepiece its own grain, texture, and character, while carefully considered proportions create a clean silhouette designed to remain relevant beyond seasons and trends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure Form brings together material, function, and design in their simplest expression.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear it every day. Make it your own.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNORDKUST GROUP\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003ePure form. Natural character. Designed for everyday.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"men-wood-watch-daily-waterproof-wristwatch-quartz-clock-eco-friendly-wood-watch-for-men-women","title":"HAVSVIK","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eHAVSVIK — SAND \u0026amp; SLATE\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eLight wood. Dark horizon. Nordic character.\u003c\/h3\u003e\n\u003cp\u003eInspired by the quiet contrast between Sweden’s pale coastal landscapes and deep northern waters.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHavsvik\u003c\/strong\u003e combines a warm, light-brown wooden strap with a dark slate-grey dial. The contrast gives the watch a refined yet relaxed character — natural, understated, and distinctly Scandinavian.\u003c\/p\u003e\n\u003cp\u003eThe lighter wood brings warmth to the design, while the dark dial creates depth and definition. Clean proportions and classic Roman numerals keep the expression timeless.\u003c\/p\u003e\n\u003ch3\u003eLIGHT WOOD. DARK WATER.\u003c\/h3\u003e\n\u003cp\u003eThe 40 mm wooden case is paired with a matching light-brown wooden bracelet, creating a balanced silhouette that feels natural on the wrist.\u003c\/p\u003e\n\u003cp\u003eDesigned to work effortlessly with everyday essentials — from a simple T-shirt to a knit sweater or tailored shirt.\u003c\/p\u003e\n\u003ch3\u003eDETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural wood case\u003c\/li\u003e\n\u003cli\u003eLight-brown wood finish\u003c\/li\u003e\n\u003cli\u003eMatching wooden strap\u003c\/li\u003e\n\u003cli\u003eDark slate-grey dial\u003c\/li\u003e\n\u003cli\u003eJapanese MIYOTA quartz movement\u003c\/li\u003e\n\u003cli\u003eAnalog dial with Roman numerals\u003c\/li\u003e\n\u003cli\u003e40 mm case diameter\u003c\/li\u003e\n\u003cli\u003e11 mm case thickness\u003c\/li\u003e\n\u003cli\u003e20 mm strap width\u003c\/li\u003e\n\u003cli\u003e22 cm strap length\u003c\/li\u003e\n\u003cli\u003eApprox. 60 g\u003c\/li\u003e\n\u003cli\u003eClassic buckle closure\u003c\/li\u003e\n\u003cli\u003eGlass crystal\u003c\/li\u003e\n\u003cli\u003eBattery included\u003c\/li\u003e\n\u003cli\u003eApprox. 2-year battery life\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNot waterproof\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHAVSVIK\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eLight wood. Dark horizon. Timeless character.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e#detail_decorate_root .magic-0{border-bottom-style:solid;border-bottom-color:#fff;font-family:Roboto;font-size:24px;color:#000;background-color:#ffbed0;text-align:center;font-style:normal;font-weight:bold;border-bottom-width:2px;padding-top:8px;padding-bottom:4px}#detail_decorate_root .magic-1{margin-bottom:10px;line-height:0}#detail_decorate_root .magic-2{margin-bottom:0}#detail_decorate_root .magic-3{position:relative;width:100%}#detail_decorate_root .magic-4{vertical-align:top}#detail_decorate_root .magic-5{vertical-align:top;display:block;padding-right:4px;box-sizing:border-box;padding-left:4px}#detail_decorate_root .magic-6{vertical-align:top;padding-bottom:4px;box-sizing:border-box;padding-top:4px}#detail_decorate_root .magic-7{padding:0;margin:0;white-space:pre-wrap;font-size:14px}#detail_decorate_root .magic-8{font-size:18px}#detail_decorate_root .magic-9{width:750px}#detail_decorate_root .magic-10{overflow:hidden;width:750px;height:350.17064846416383px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-11{margin-top:0;margin-left:0;width:750px;height:350.17064846416383px}#detail_decorate_root .magic-12{overflow:hidden;width:750px;height:417.8482068390325px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-13{margin-top:0;margin-left:0;width:750px;height:417.8482068390325px}#detail_decorate_root .magic-14{overflow:hidden;width:750px;height:421.5px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-15{margin-top:0;margin-left:0;width:750px;height:421.5px}#detail_decorate_root .magic-16{font-size:20px}\u003c\/style\u003e","brand":"Nordkust Group","offers":[{"title":"Default Title","offer_id":52348643082456,"sku":"191288010:3399503#Brown","price":59.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/4471\/9064\/files\/HAVSVIK.jpg?v=1788343563"},{"product_id":"men-wood-watch-daily-waterproof-wristwatch-quartz-clock-eco-friendly-wood-watch-for-men-women-kopia","title":"GRANIT","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eGRANIT — BLACK\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eDeep black. Solid character. Scandinavian soul.\u003c\/h3\u003e\n\u003cp\u003eInspired by the dark granite shores and rugged landscapes of the Nordic coast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGRANIT\u003c\/strong\u003e is the boldest expression of the Kustlinjen Collection. Its deep black wooden case and matching bracelet create a strong, monochromatic silhouette, while the natural grain of the wood adds subtle texture and individuality.\u003c\/p\u003e\n\u003cp\u003eThe design is intentionally restrained — a dark analog dial, classic Roman numerals, and carefully balanced proportions come together to create a watch with quiet confidence.\u003c\/p\u003e\n\u003ch3\u003eBLACK WOOD. NATURAL STRENGTH.\u003c\/h3\u003e\n\u003cp\u003eThe 40 mm case is crafted from natural wood and finished in deep black, paired with a matching wooden bracelet for a seamless expression.\u003c\/p\u003e\n\u003cp\u003eInspired by the strength and simplicity of Nordic landscapes, GRANIT is designed to become an effortless part of everyday life.\u003c\/p\u003e\n\u003ch3\u003eMADE FOR EVERYDAY\u003c\/h3\u003e\n\u003cp\u003eFrom casual mornings to evenings out, GRANIT transitions naturally between settings.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIt doesn't follow trends.\u003cbr\u003eIt is defined by material, proportion, and character.\u003c\/p\u003e\n\u003ch3\u003eDETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural wood case\u003c\/li\u003e\n\u003cli\u003eDeep black finish\u003c\/li\u003e\n\u003cli\u003eMatching black wooden strap\u003c\/li\u003e\n\u003cli\u003eDark analog dial\u003c\/li\u003e\n\u003cli\u003eClassic Roman numerals\u003c\/li\u003e\n\u003cli\u003eJapanese MIYOTA quartz movement\u003c\/li\u003e\n\u003cli\u003e40 mm case diameter\u003c\/li\u003e\n\u003cli\u003e11 mm case thickness\u003c\/li\u003e\n\u003cli\u003e20 mm strap width\u003c\/li\u003e\n\u003cli\u003e22 cm strap length\u003c\/li\u003e\n\u003cli\u003eApprox. 60 g\u003c\/li\u003e\n\u003cli\u003eClassic buckle closure\u003c\/li\u003e\n\u003cli\u003eGlass crystal\u003c\/li\u003e\n\u003cli\u003eBattery included\u003c\/li\u003e\n\u003cli\u003eApprox. 2-year battery life\u003c\/li\u003e\n\u003cli\u003eUnisex design\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNot waterproof\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGRANIT\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eInspired by the coast. Built on character.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e#detail_decorate_root .magic-0{border-bottom-style:solid;border-bottom-color:#fff;font-family:Roboto;font-size:24px;color:#000;background-color:#ffbed0;text-align:center;font-style:normal;font-weight:bold;border-bottom-width:2px;padding-top:8px;padding-bottom:4px}#detail_decorate_root .magic-1{margin-bottom:10px;line-height:0}#detail_decorate_root .magic-2{margin-bottom:0}#detail_decorate_root .magic-3{position:relative;width:100%}#detail_decorate_root .magic-4{vertical-align:top}#detail_decorate_root .magic-5{vertical-align:top;display:block;padding-right:4px;box-sizing:border-box;padding-left:4px}#detail_decorate_root .magic-6{vertical-align:top;padding-bottom:4px;box-sizing:border-box;padding-top:4px}#detail_decorate_root .magic-7{padding:0;margin:0;white-space:pre-wrap;font-size:14px}#detail_decorate_root .magic-8{font-size:18px}#detail_decorate_root .magic-9{width:750px}#detail_decorate_root .magic-10{overflow:hidden;width:750px;height:350.17064846416383px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-11{margin-top:0;margin-left:0;width:750px;height:350.17064846416383px}#detail_decorate_root .magic-12{overflow:hidden;width:750px;height:417.8482068390325px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-13{margin-top:0;margin-left:0;width:750px;height:417.8482068390325px}#detail_decorate_root .magic-14{overflow:hidden;width:750px;height:421.5px;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0}#detail_decorate_root .magic-15{margin-top:0;margin-left:0;width:750px;height:421.5px}#detail_decorate_root .magic-16{font-size:20px}\u003c\/style\u003e","brand":"Nordkust Group","offers":[{"title":"Default Title","offer_id":52348644327640,"sku":"191288010:3327837#Black","price":59.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/4471\/9064\/files\/GRANIT.jpg?v=1788343572"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/4471\/9064\/collections\/ChatGPT_Image_2_sep._2026_10_53_28.png?v=1788342961","url":"https:\/\/nordkustgroup.com\/collections\/pure-form.oembed","provider":"Nordkust Group","version":"1.0","type":"link"}